There are countless ways to grab the attention of Google and other search engines so that more traffic comes your way. However, one of the most important methods has to be getting reviews for your e-commerce site. Not only is it great for SEO, but it’s a form of this important strategy that actually motivates potential customers.
Make Your Reviews Visible
This may seem obvious, but if you want more customer reviews for your e-commerce store, you’re going to have to make sure that it’s obvious that you actively want them. Put the reviews up on your site where everyone can see them so customers know this is not only an option, but something you appreciate.
Of course, when you take this tact, you need to expect that some people are going to leave you bad reviews where all can see, but there’s nothing you can do about that. Keep working to have best e-commerce store possible and this shouldn’t be an issue over time.
Be Honest About Your Need for Reviews
Along the same lines, make your need for reviews visible as well. After all, they say if you don’t ask, the answer is always “no.” You can do this a few ways:
- Just be straightforward and put it somewhere on your site where everyone can see that you appreciate reviews.
- Use your social media platform to ask friends and followers to please review your site.
- If you have a physical product, slip a note in the packaging that asks for a review of your e-commerce website. Otherwise, if you provide a service, you can send an email with their receipt that asks for a review.
Obviously, this is a bad route to go if you aren’t providing a product or service worthy of deserving a positive review. This brings us to our next piece of advice.
Provide Superior Customer Service
We all know that people are more likely to go public with a bad experience than a good one. It’s a strange part of human nature that people would rather leave reviews about something they didn’t like than reward behavior from companies that did the right thing.
So the first lesson from this is simply not to provide lackluster service. Those aren’t the types of reviews you want and you don’t want that kind of attention online. Obviously, sometimes there’s nothing you can do and someone just wants to leave a bad review.
However, also look to provide customer service that goes above and beyond. I know this sounds like a challenge, but your goal is to motivate someone to leave you that coveted review you want solely because you did such great work.
Now, every time you go above and beyond, will you be getting a review? No. Of course not. However, when your efforts do get noticed, that’s going to be the kind of review you want others to see.
So if you haven’t been getting the customer reviews you want for your site, consider implementing the above tips. Be patient at first and you should see results.